Univision

Our design team at TelevisaUnivision set out to reimagine Univision’s network fall campaign with an identity that captured the season’s energy and connected with both youthful and mature audiences. Working closely with the Brand Design Manager, I helped develop the campaign logo and visual direction, exploring how color, texture, and type could bring a sense of unity and excitement to the brand. I redesigned the brand activation and press kit to align with the new visual style, ensuring all elements felt cohesive. Through collaboration and creative exploration, our team shaped a vibrant visual system that became the foundation of the campaign and deepened its connection with viewers.